Adapt.
Build it on your businesspractice
You build in the session, on your own workflows, from week one. Each build is shaped to how your businesspractice actually works.
For service-business ownerscoaches, trainers and facilitators
Ten weeks.
Small cohort.A business that runs on systems your team can follow.Your practice, running on systems you built.
You bring the business as it runs today. You leave with three working workflows, the SOPs your team runs them from, and your numbers to show what changed. You get to work on the business, as well as in it.You bring the practice you have now. You leave with three working workflows, the know-how to build the next one yourself, and your numbers to show what changed. There is more of you in every session.
Adapt. Adopt. Transform. · Done with you, on your own businesspractice
The ten weeks
From the business as it runs today to systems your team runsFrom the practice you have now to systems you built
Every session is built on your own businesspractice, with Claude as the tool you build in. Between sessions you're supported by your cohort space, a learning platform, a Notion workspace and manuals.
Workflow examples
What a working workflow looks like
You build three or more in the ten weeks. Here are examples from across your customerclient journey, so you can picture yours. Each one is built in Claude, and everything waits for your approval before it goes.
Your day
Morning briefing
A daily briefing from your calendar, inbox and tasks. The day opens with what needs you.Each day opens organised, before your first client.
Inbox, sorted and drafted
Email sorted by what matters, with replies drafted for your approval. Email stops being the evening job.
Winning the customerclient
Enquiry to booked conversation
Every enquiry gets a prompt, personal reply and a time to talk, while the interest is fresh.
Conversation brief
Before each call, a one-page brief on the person and their business. You walk in already knowing who you're meeting.
Proposal from your notesFrom conversation to agreement
Your call notes become a proposal in your voice, ready for your review. It goes out the same day.Your notes become the offer and the coaching agreement, in your voice, ready for your review. They go out the same day.
Serving the customerclient
New customer onboardingNew client onboarding
Welcome, paperwork and first-session preparation, set in motion when they say yes. Every customer starts the same way, at your standard.Every client starts the same way, at your standard.
Meeting notes and follow-upSession notes and follow-up
Notes, agreed actions and a follow-up in your voice after every meetingsession. What was promised gets done.
Check-ins on rhythm
Updates, check-ins, and requests for testimonials and referrals, sent on rhythm. CustomersClients hear from you at the right moment, every time.
Running the businesspractice
Content in your voice
One idea from your week becomes the week's posts and emails, written in your voice.
Invoices and payment follow-up
Invoices raised and overdue payments followed up, politely and on time.
Weekly review
Your numbers and your pipeline on one page each week. You see what needs your attention at a glance.
Your own three
These are examples. Before day one, your Instant Insight Workflow Map shows which workflows hold most of your time, and those are the ones you build first.
In my own business
I run Instant Insight Academy as one person with an AI support team. My day opens with a morning briefing. Session notes, client follow-ups and new client set-up are prepared by workflows I built in Claude, the same way you'll build yours. Each one waits for my approval before it goes.
The method
A moment of Instant Insight shows you what's possible. Adapting and adopting make it real.
AI can't replace human connection. It can make more room for it. Using AI well is a change in behaviour first and a change in technology second. So every build follows the same three movements.
Adopt.
Live with it for fourteen days
Each build is used, fed back on and refined through fourteen days of ordinary work. Then it becomes an SOP your team runsyour practice runs from.
Transform.
Your team runs itMore of you in every session
One clear standard across the team, systems that answer their own questions, and time back for the relationships only you can build.A practice running on rhythm, from enquiry to booked client to follow-up, and more of your attention back with your clients.
Learning how to learn
Every session teaches the method behind the build, alongside the build itself. When the next tool arrives, you know how to learn it, and how to bring your team with you.and you build your next workflow on your own.
Your value
See your hours come back
Move the figures to match your business. In our conversation we work this through properly, using your Workflow Map. Your figures, every time.
The workflow that holds most of your time: proposals, onboarding, admin, follow-up.client follow-up, session notes, content, scheduling.
$
Use the figure you'd charge, or what your hour is worth to the business.Use your session or day rate.
50% is the standard each build is aimed at and measured against.
Hours returned a week5 hrs
Hours returned a year · 46 working weeks230 hrs
Working days returned a year · 8-hour days29 days
Capacity value a year$57,500
Capacity value and cash saving are two different things. Tools, contractors or paid hours you no longer need are a separate figure we add in the conversation. The first intake reports its measured results after day 90, and those results will replace this standard.
For leadership teams
AI BUILD in-house
For organisations that want their leadership team or staff building together. It stays done-with-you: your people build, I guide.
- STAGE 1MapSee where the work flows and where AI adds the most.
- STAGE 2AlignOne standard for how your people use AI, agreed together.
- STAGE 3BuildYour people build the workflows they'll run.
After the ten weeks
The graduates' membership
Every member has successfully completed the ten-week AI BUILD before joining. Your business keeps growing its systems, month by month, beside people who have built what you have.
Small Business Owners and their teamsCoaches, Trainers and Facilitators
One of two communities, each kept small on purpose, so members know each other by name.
A safe space
No member sells to another member. It's written into the community charter.
A monthly live session
90 minutes each month on what you are building now.
Team induction training
Documented induction your team learns at its own pace, so every new hire learns the business the same way.
A new build every month
A further project on your own business.
AI updates that matter
What changed, what to change in your businesspractice, and what to leave alone. Current in minutes a month.
First invitation to new courses
New courses are offered inside the community first, by me.
From me
I build the bridge between the technology and your people
That bridge is where AI becomes how your business works.
For over 25 years I've helped people communicate better and connect more deeply, as a trainer, coach and trainer of trainers. I'm a Master Trainer and Master NLP Trainer, and a specialist in human behaviour and in adult and accelerated learning. I've trained over a thousand professional coaches, and worked inside companies across Australia, Asia, Europe and the US, from global corporates to hundreds of service businesses.
Adoption is a people skill. That's my work.
In AI BUILD, business coaching is built into every session. We work on your systems, your people and your tools together, and you leave knowing how to keep building long after the ten weeks.
Alice
- 25 YEARSTraining and coaching leaders, teams and business owners across Australia, Asia, Europe and the US
- MASTER TRAINERMaster Trainer, Train the Trainer · Master NLP Trainer · Executive and business coach
- COACHESOver a thousand professional coaches trained
- CORPORATEGlobal corporates and hundreds of service-business owners
“83% of CEOs surveyed say AI success depends more on people’s adoption than technology.”IBM Institute for Business Value, 4 May 2026
“55% of workers use generative AI or AI agents daily or weekly; 33% have taken part in employer-provided AI training in the past six months.”The Conference Board, Skilling for AI: Critical Factors for Navigating AI Disruption, 28 July 2026 · interviews with 35 enterprise leaders and a global survey of nearly 1,300 workers
Who it suits
Built for the ownerpractitioner in the room
You hold the knowledge and the authority, so you build it. That's what makes it last.You're ready to build, every week, on your own practice. That's what makes it last.
It's built for you if…
- You own a service business turning over $500k+ a year, with a team
- You'll be in the room yourself, building
- You coach, train or facilitate professionally at $120k+ a year full-time, or $60k+ part-time and committed to reaching $120k full-time
- You'd like better results with the clients you have, and room for the offer you keep postponing
- You'll complete your Workflow Map before our conversation
- You'd like the business to run at your standard while you work on it
- You're ready to build, every week, in the room
Another door suits you better if…
- You'd prefer to send someone in your place
- You're still finding your first clients
- You'd prefer someone to build it for you
- You'd like a community to sell into
Apply
Start with a conversation
Places are limited so the cohort stays small. Here's how it begins.
- Send your application. It takes about three minutes.
- Complete your Instant Insight Workflow Map before we talk.
- We meet for 30 minutes and work out your value, with your numbers.
- If it's the right fit, we confirm your place and your pre-start sequence begins.
Questions
Good to know
Anything else, bring it to our conversation.
What will I need?
The Claude plan you use already. On Windows, admin rights on your computer, because AI BUILD runs in Claude's desktop app.
Who should be in the room?
You, the owner, and any member of your team who needs to get ahead with AI. You bring the knowledge and the authority to set the standard, and your team builds alongside you, so what you build together is what they run.You. Every session is built on your own practice, beside peers at your level, and everyone in the room is building.
How is client information looked after?
In the confidentiality session you write your Team AI Code of Conduct: your approved tools, and which client data stays out. One clear standard, so everyone uses AI the same way.In the confidentiality session you write your Client AI Usage Statement: what you tell clients about how you use AI, and what stays out of it. Client confidentiality, settled in writing and shared openly.
What support do I have between sessions?
A private cohort space in Circle, where I answer Tuesday to Thursday, plus a learning platform, a Notion workspace and manuals. Every session is recorded for your cohort and available through the ten weeks and for 30 days after.
How do I know it worked?
Your numbers are measured before day one. About three weeks after the final session, at your Day-90 review, they're re-measured: capacity, cost, and how independently your team runs the workflows.the hours returned, in figures.
What's the investment?
We talk it through in our 30-minute conversation, alongside your value worked out with your own numbers.